the House Of Gentlemen

This is the blog where THE HOUSE is going to start. An entrepreneurship spirit of how a business idea is going to be created. Thus, the ultimate goal is to become a global brand. A GLOBAL CUSTOMIZATION FASHION WEAR.

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Wednesday, October 31, 2007

Here I Go.... Malaysia

Firstly, I would like to thank all my friends for being part of the selection of my final name card design. Based on votes, the winning design is the red design. Basically I do like the red design, however everyone have preference differences. To make it more acceptable to the main public I will only consider the wining design based on votes.

Now I am on the way to Malaysia, driving up all the way from Johore to KL and then to Penang. Accompanying my dad to do business in Malaysia and to understand my market segment from our neighbour.. PEST (Marketing Term). To my mates in Malaysia I would be happy to see u guys again, unfortunately due to time constraint I might not be able to meet all of you. Pardon me if I can't make time to see you guys. I will post pictures of my Malaysia trip

Malaysia.. Truly Malaysia...

Back to The House, the design will be printed in Malaysia to save my cost.. While I am awaiting for my designer (Christna Pang my bro friend) to send me the psd format... which I needed badly to amend some wording and text stuff.
I got positive response today while meeting my manufacture about assisting me towards customize shirt making.. With their positive feedback I am one step closer to enter my HOUSE. Shirt making is what my short term goal is.. Once accomplish, I will move on to pants making...etc

When I am back in SIN, i will post video clips online teaching my overseas mate to maeasure their body size correctly. Joseph (AUS VDL) This will assist u to DIY without me assisting.. making one step closer to going global.. haha..
With the internet going global is coming...

Monday, October 29, 2007

The House Is Coming...

The Red is a set.. while the blue is another set.. Tell me yr preference.. cos I am going to sent for printing soon





the House of Blue

Bluee.......... Yea they are all BLUE.. For fans of blue I think you are going mad by these simple design.. they are obviously nice to wear for all occassion...

Combination of white and blue gives a very different feel of being clean and hygiene. Executive Bankers or people in trading companies might be interested in. Brown combination looks classy.. good for top executive and people who wants to dress with an edge above the rest.

Simple stripes with light color gives the feeling of being fresh.
From stripes to checked.. color is about mix and match being simple and nice for all occassions.
What do u reckon?.. Share your view in my chatbox

Sunday, October 28, 2007

Looks & Appearance

Heaps of ideas to blog about... but what should I start of with..
Melbourne.. at Pixar. Dreamworks studio with my spore mate


Brisbane... Should be a Party at Mercury..

Looks and appearance ......thought of this topic while I just finish watching the Channel U Taiwanese variety show call GUESS.... Well the Guess topic in their show was about gals with small tits.. Sounds funny.. But to gals is a really big matter... esp those in aussie.. Imagine when most of those aussie babes have really BIG ones.. and u r those odd one out. U will feel demoralized in the dressing room, shopping for inner garment, going to the beach and having to undress for a breast check. I remember a japanese female friend of mine once tell me she can't buy inner garments in departmental store in aussie cos it doesn't really fit her as hers is the odd size. I was laughing out loudly.. I have never thought of the inconvenient cos I am never a woman before!!!!! Sounds evil well that’s true. But she seems alright cos she say most japanese are like that.. (But those video I saw was alright.... video... erm.. decent one ... do u believe!!)

Do I like big ones..? Erm well it doesn't really matter as long one have the X factor and character. 有自信就是美!!! 這是最重要的...

Erm.. Back to decent topic
Everyone is born with different looks, different heights, tits, dicks etc..
Dressing and making one impress is important in today society. Therefore dressing right is important for job interviews, presentation, work and esp.. Dates. My company will also help our clients or customer to dress to their right and proper attire for occasions.
Well tomorrow I shall blog about BLUE.... the Color of the Week Blue

Tuesday, October 23, 2007

Life is About Being Caring



Busy Very Busy these few days.. been trying to work things out, somehow I still get stuck here and there. Been helping out at our family business these few days, all of a sudden alot of customers start to place heaps orders for this and that stuff... rushing here and there like ants.... thats good news for the boss. On the other hand, employee need motivation when times like this come.

Scenario
Imagine this situation that u are a working in a salon, washing hair for the customer. When times are good like Chinese New year, you will be task to wash heaps of hair till yr fingers get those soapy feelings. You will start to feel.... what the fuck .. why should i wash so much idiot hair... my fucking pay is still that stupid rate... and the frustration u get from yr boss yelling at u to keep up the pace... The anger and frustration built up when you starve, endure the time that u need to rush to the toilet and delay meeting yr date. In the end, did yr boss care about you?

Your boss certainly know all about this..cos he started off being an employee
Did he .. help u ? understand u? or jus fuck off?

Well, it happen to all people. As u can see, if they want the business to last long and being successful, one must teach them the right way to be a leader or a manager. Employees is an asset to every business, thus it should be seen as a win-win situation for both parties.

In my business, I can assure you to my readers that my sales team will be fucking motivate. Cos.. I am an employee as well.. I understand how they feel


Aflie.
Fashion Stylist

Thursday, October 18, 2007

the House of Pink

I recently came across heaps of Pink Fabric.. Yes, they are awesome.. beautiful. I use a similar kind of design as my table cloth when I am studying in Aussie. These are fantastic material to be use for all sorts of occassion.
But for tailored Shirts...plus a nice matching tie to match it..



Dots.... Nice

Strips... always look stunning






Checked..

The above material are avaliable... and in stocks

Actually, I have heaps of pink stuff I will post more for u guys to see.

Weekly I will introduce some fabric of a colour theme. Readers can let me know what colors they prefer me to showcase as well.

Wednesday, October 17, 2007

Confession of The Day

Quote From A Magazine : The Australian Ant Hill


An entrepreneur is often likened to the one-eyed football supporter.
He has lived and breathed the product or technology since its conception, often sacrificing a high-paying job, subjecting family members to the vagaries of life as a technology developer or start-up business owner.
He 'knows' from the depths of his soul that the potential of the business is huge.

Why can't investors see this obvious opportunity !!!!!!!

The above is from the mag... well . back to me
Its bloody and bloody true...
I can land myself as a high paying job... I can have a secure job working for a stable pay..
I can be just a simple employee working in a MNC with just a simple dream of obtaining the Singaporeans 5C.. (aussie mate.. 5C.. Car, Cash Condo.. which is apartment, Career, Credit Card..)
But deep in my inner soul .. what I really want is to make a difference..
I want to show people who this skinny ..asshole is .. , I want to be jus the next big asia Richard Branson .. having my own brand in the global stage .. THE HOUSE
I know how huger i want my Brand to be the next big thing, .. and I know the day will come when I am going to harvest the crops.
Providing customise clothes.. that make the world different.

So back to reality.. my savings to my investment therefore.. broke. old. & . single ..and once u got no $.. no gals will show their pussy dangling at u, no matter how gd looking u r, how gorgeous or charming u r ... haha. sounds so sad.. well it is and i jus turn older on 16 Oct.. .

Next BLOG entry : House Of Colour-Pink

Monday, October 15, 2007

The Next Leap Question and Answer




Pictures to me is the best representation to showcase what type of fabrics I will be using. All of them are pure 100 % cotton from Italy. If anyone of you are interested in it, feel free to contact me.

This is the finished product.... Shirt.. Well tailored to fit shirt, make perfectly to perfection.

Question & Answers:
I decided to answers some queries after friends started to wonder .. will the capital be enough to sustain the operating cost etc..

a) How are u going to start off with start a small capital?
Well, management and knowing where to find cheaper operating alternatives is one of the factor, etc printing of name cards, having friends from developing countries during my studies in aussie helps. Developing countries charge cheaper for printing of simple name cards brochure.. etc Unless I need it urgently...
TIP: If you understand printing charges of example vietnam, thailand malaysia plus their postal rate you will know how much u can save from. With the internet, everything can be as easy as ABC.

b) How .. explain more just with $1500 is quite hard to believe??
Well, in business u need connections and contacts. THIS IS VERY IMPORTANT! Beside u are rich or having a huge capital, ask those successful entrepreneur, they will say contacts is more important. I have contacts and access to wide range of awesome fabrics in first hand, and expertise in some areas.
Furthermore, u need to understand yr market inside out.

c) Sounds like a scam?
Believe or not, I am going to prove to my readers. I have a plan which is 4P, one of which is promotion. My promotion will be using my friends and giving free shirts as a form of Promotion to them. They will be getting free tailored make shirts each. Friends to me is of paramount importance as they are the first point of contact to help u spread the positive Word Of Mouth. With this help, the rest will be easy. Lastly, a business need to have a goal of doing it for the long run. Think future think far.

d) S$1500 can't really buy u much materials?
Contacts come in handy, when you are able to negotiate a credit term. For example when a customer placed an order 50% of the deposit is being paid. Materials are then being bought on credit terms of 15days, within this period there is absolutely not much cost except manufacturing cost. Hence, the amount is being used to pay for the manufacturing cost. Within the 15days your product is done n send to your customer and he pays full amount. Hence, reducing the risk of getting into financial problems.
Sounds easy, not that simple.

e) Whats your actual strength?
Well, economics of scale this is my secret. Keeping operating cost as low as possible.

f) Who do you compare your direct competitors with?
Actually, mine is a budget fashion carrier so there is not much direct. However, there are heaps of indirect competitors, to name a few they are Raoul, Hugo Boss, CYC and departmental stores.

g) Whats your price range will be?
Based on current estimation will be >=80 and <100

h) That’s not really affordable then...
Setting price is an aspect of branding and standards. I would prefer setting standard to be sort of like high end tailoring companies or branded retail outlets. Obviously, I can’t match their well know prestige brand. My tactics will be using value added services like customize service, in house service. Not to mention quality fabric and make to measure. I can assure you that no such tailor in Singapore won't charge that cheap then mine. Between 80 and 100 is still considered cheap in Singapore.

i) But compare to Thailand or Malaysia yours is still higher!
You can't compare as their cost of living is much lower and their workers get paid much lower. Why don't u can compare to aussie, states, or UK. I can’t offer you their rate as I have to be financial sustainable in this competitive industry. (Hint: If you love my fabrics I do sell it as well.)

j) There’s a sale at a branded outlet selling at S$70, how are you going to counter offer?

Sale is known as Invitational to Treat, people who know this phase will know what it actually means (Hint: Search Wikipedia).

In today modern society, most products are made in developing countries. Costs are lower and affordable. The fact that most on SALE items offered by retail outlet are left over and out of sizes goods. They are still earning despite it’s a SALE.

The House will never fluctuate their prices to match Great Singapore Sale or others. We believe customer have brains.

Sunday, October 14, 2007

Unbelievable......


To Stop your craving of who this person is writing this bloody blog, well yea thats me.

Friday, October 12, 2007

The Beginning Of The House

The Beginning Of The House
Today is the beginning of The House. The birthday of the new fashion brand in which customization is the new appeal of current environment. In this blog, modern marketing technique will be compare with traditional marketing technique. Alfie which is myself will share with readers how this business is started from nothing to the NEXT BIG THING in this industry.

THE BUSINESS
Name: The House

This business is a customization based company, targeting Singaporeans who want to wear 'in fashion' and a class of its own. In short this is a tailoring services, with a low cost start up which is actually nothing not even a store front or website just a blog. Having startup capital of only S$1500 in the bank. Sounds like budget carrier in the aircraft industry. Indeed, this is a budget carrier for the fashion industry.

Targeting the male fashion wear as my initial strategy. The reason being that female market is too competitive and ladies can buy very cheap formal attire easily from the departmental stores. It is to my interest that I will target the female sector in future once I get enough goodwill and patronage from the male sector. In view of that, the ladies brand name will be The House Of Ladies.

MALE tailoring services are what I am going to target. To enhance my company name and image, I decided to give another name under THE HOUSE.

Final Branding Name: The House Of Gentleman
Slogan : Specially Gentleman
Mission: Our mission is to serve customers who want to dress fashionably, affordable and the fit between dressing to their right size. Making tailoring affordable to the main public.
Target Market: Male Age 18 to 35
Income level: 2000 and above
Estimated % against Total Population: 25%

Well, I guess my readers will have a rough idea of what this business is. I will slowly blog and show u the rest of how this business is going to grow and flourish.

Alfie
Image Fashion Stylist
Signing Off..
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